At the University of New Mexico, the Lobo Growers’ Market was originally developed as a Sustainability Studies Program student project and was held for the first time in the Fall of 2007. Students brought numerous growers and value-added producers on campus to promote local farming and small business – and ultimately, to educate campus members about sustainable agriculture and healthy food choices. The market has subsequently been held over 30 times. We currently offer one Earth Day-inspired growers’ market event in the spring semester as a vital component of the annual Sustainability Expo.